People with 'big exclusives' who can sell stories to lots of publications and TV stations should consider employing a publicity agent/ publicist.

The publicist will usually work by getting paid a percentage of the fees you receive for having articles published and appearing on TV.

Having a publicity agent who can manage your media strategy usually leads to you earning more money in the long run.

The publicist can also take the pressure off you by fielding your calls and any awkward questions.

1. Make sure you are happy to sell your real life story.



2. Use a press agency rather than going direct to a publication - you will invariably end up with more money.



3. Ensure you get a contract outlining the exact fee for your real life story with a named publication.



4. Having photographs or film footage to back up your story will make it worth more money.



5. Don't be rushed into selling stories but do be aware that stories can drop in price as interest wanes.



6. Ensure that the publication using your story does not plan to syndicate it to other newspapers or magazines.



7. NEVER sign any contracts that offer you a fee with the terms 'up to' or 'a minimum of' written beside them.



8. If you have a 'big exclusive' or want newspaper, magazine, television and radio coverage use a publicity agent/ publicist.



9. You will get more money for your story if you agree to be named and photographed.



10. Can you prove your story is true?